THE CHALLENGE: To show that Enfalac understands the bond between mother and child. To also sell more Enfalac formula. THE IDEA: After interviewing several mothers and reading expecting books we wanted to touch moms with insights they could identify with. We knew it was working when we saw our pregnant client in tears when approving this campaign as she could identify with the sentiments.

My role in this project was Art Director and Writer.

Created while working at Bensimon and Byrne.

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