THE CHALLENGE: To come up with a campaign that shows that Kelowna is not so far away to feel far away. We promoted Wine and Golf Packages. THE IDEA: We came up with insightful lines to entice people to go to kelowna and had a lot of people smiling!

My role in this project was Idea Thinker, Art Director and Co-Writer.

Created while working at Wasserman and Partners.

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