THE CHALLENGE: To create a website and concept that creates awareness about the Fashionista Bootcamp Brand. It is like the ‘What Not to Wear’ idea. The company is like the stylist for everyday people in a business that portrays a more luxury image. THE IDEA: Having fun with the idea combining bootcamps and fashion playing on the company name.
My role in this project was getting the business, Web Designer, Art Director and Writer.