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THE CHALLENGE: To create a website and concept that creates awareness about the Fashionista Bootcamp Brand. It is like the ‘What Not to Wear’ idea. The company is like the stylist for everyday people in a business that portrays a more luxury image. THE IDEA: Having fun with the idea combining bootcamps and fashion playing on the company name.

My role in this project was getting the business, Web Designer, Art Director and Writer.

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