This concept derives from integrating the feeling of folk art to represent a community, for the people vibe. It’s playful, approachable, fresh, fun and really sets Estelle up as something special in the world of Art Therapy. A lower case, simple, modern font was used to also keep the design warm and inviting. The bird is perched on a paintbrush branch and the illustrations are purposely a bit more ‘imperfect’ which symbolizes how people often feel when they seek help from an Art Therapist. My thought was to give it a a whimsical feeling, that ‘imperfect’ is indeed perfect! The ‘square’ icon also lends itself swimmingly to all social media profile areas.