THE CHALLENGE: To gain more listeners. People think the edge is only for edgy people but really it’s more about the station who plays music first. THE IDEA: We show that everyone has some edge in them. Showing edgy rockstars who were not so cool or innocent when they were younger turn into alternative musicians.

My role in this project was Idea Thinker and Art Director.

Created while working at The Crichton Kim-Kirkland Company.

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